7th SMART Global Finish Technology Development Summit

On March 27, 2024, the 7th Global Finishing Technology Development Summit of "Unlimited Decoration Rising in the the Pearl River", and the 7th anniversary of the founding of SMART Alliance, was held in Guangzhou. Motel, as a member of the Alliance, shared the theme of "exploring the beauty of light and shadow" at the summit.

In recent years, the popularity of "emotional value" in the field of industrial design has been increasing year by year. If one can design a surface that makes people feel a palpable sensation after touching it, it will inevitably generate a desire to purchase. And where does this design come from? Where should we search for sustainable sources of inspiration? The Motai CMF Aesthetic Center has emerged. How will the new department leverage its strongest design advantages? What impact will it bring to Motai and the industry?

In the "2024 Surface Technology Trends" chapter of the SMART Summit, Motel invited General Manager Gong Xiaodong to share on "Exploring the Beauty of Light and Shadow".

General Manager Gong Xiaodong stated that design is a process of enterprise monetization. Beauty is essential, but more importantly, it is about putting people first, meeting their needs, satisfying their needs for life, comfort, and beauty. For steel plate enterprises, product development is not just a closed door project. All development directions cannot be separated from joint exploration and development with industry supporting chains and excellent customers.

Gong Xiaodong, general manager said that design is a process of enterprise realization. Beauty is essential, but more importantly, it is people-oriented, to meet people's needs, to meet people's needs for life, comfort, and beauty. For steel plate enterprises, product development is not just behind closed doors, all the development direction, can not be separated from the industry supporting chain and excellent customers to discuss the development.

During the event, Xu Huan, the Marketing Director of Moldtec, and Dr. Shao from the upstream and downstream of furniture also exchanged market insights from the perspective of steel plate mold enterprises. Xu Huan stated that the pursuit of beauty in the decorative panel market is eternal, and the value of Motai is to "discover beauty, create beauty, and transmit beauty.".

This time SMART One of the highlights of the summit is around 10On-site exchanges on hot topics in the industry. This time, Moldtec also sorted out the two topics of "Is the popularity of deep-pressure decorative decoration a dead end or another way" and "Melamine High Value-added Decorative Technology Geometry" and shared his views with the guests.

Among them,“Is the popularity of deep-pressed decorative decoration a dead end or a different way.On this topic, Gong Xiaodong, general manager of Moldtec, said that deep embossing is one of the results of innovative research and development in the finishing field, and this result will ultimately focus on the process of "innovative research and development", which is the only way for the development of the finishing field.

One of the highlights of this SMART summit is the on-site communication around 10 industry hot topics. Moldtec also organized two topics this time: "Is the popularity of deep embossed veneer a dead end or a new path" and "The geometry of melamine high value-added veneer technology", and shared their views with the guests.

Regarding the topic of whether the popularity of deep embossed veneers is a dead end or a new path, Gong Xiaodong, General Manager of Motai, stated that deep embossing is one of the results of innovative research and development in the field of veneers. Regardless of this result, the ultimate focus will be on the process of "innovative research and development", which is a necessary path for the development of the veneers industry.

This summit is already SMART's 7th industry event, and every year at this time, many industry professionals gather together. Moldtec, together with other members of the SMART alliance, interprets the popular trends in the global decorative decoration field and shares the most advanced technologies representing productivity in the industry. A young and innovative force is driving the development of the global decorative industry.